Many news websites in Moldova have good traffic but little revenue. Automated banners pay little, readers close ad-heavy pages and ad agencies prefer social media. Without a clear monetisation model, even a good newsroom loses its journalists.
VADSTUDIO helps online publications build several revenue streams and grow an audience that returns — without undermining readers’ trust.
Revenue streams
- Programmatic advertising set up properly: few formats, well placed, without slowing the site.
- Native and partner content, clearly labelled, with published packages and prices for advertisers.
- Special projects with brands and organisations: sections, guides, events.
- Donations and memberships for readers who want to support the newsroom.
- Sponsored newsletters and podcasts.
The advertiser page
Agencies and companies want to see quickly what they get: audience by age and city, monthly traffic, available formats, prices and campaign examples. A clear “Advertise” page with a downloadable media kit and an enquiry form brings direct orders without intermediaries.
An audience that returns
- A daily or weekly newsletter with the most important stories.
- Telegram and Viber channels — very popular for news in Moldova.
- Push notifications for major events.
- Regular sections readers look forward to.
Speed and reading experience
A slow site full of pop-ups loses readers and Google rankings. We optimise ad loading, remove unnecessary scripts and find the balance between the number of banners and reading comfort. Usually fewer well-placed ads earn more than many badly placed ones.
Data that sells advertising
We set up proper analytics: real audience, reading time, popular sections, returning readers. This data makes the media kit convincing and justifies the price for advertisers.
What we measure
Revenue per thousand impressions, the share of each revenue stream, newsletter and channel subscribers, returning readers and site speed.
What newsrooms sell best
Advertisers pay not for impressions but for readers’ trust and attention. The most valuable formats are usually special projects on useful topics — guides on health, education, money, cars — produced by the newsroom together with the partner and clearly labelled. They live in search for months, bring steady traffic and give the partner more than an ordinary banner. We help the newsroom shape such offers, price them and present them to agencies and companies.
Why VADSTUDIO
The agency’s founder ran the newsroom of a regional portal for 11 years and worked with both journalism and ad sales. The VADSTUDIO team handles the technical side, analytics and promotion.
Send a request or message us on WhatsApp — we will review your publication’s monetisation model for free and suggest new revenue streams.
